Gerry Drew is Head of Sales at Tanla Mobile. Tanla deal in messaging services, solutions and application development in both the UK and Indian markets. I spoke to him to find out more about the company, and to touch on issues in mobile media and interactivity.
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This site on the future of mobile messaging is sponsored by Airwide Solutions. More info on the blog here.
Commentary from Airwide CEO Kevin Wood on Telecom TV
Worldwide, mobile operators are struggling to maintain their current ARPU levels as competition drives ever-lower pricing for voice minutes and text messaging plans. At the same time, operators are trying to determine what is the secret to developing the next generation of applications and services that enable them to attract new customers, reduce churn and to get more value from their existing customers.
But predicting the next "killer app" is not that simple. And the mobile industry is infamous for bouncing from one topic to the next in a desperate search for the next great app.
Predicting the future is the art of seeing the present logically extended. Given the degree of interdependency -- and invested capital -- among the key players in the value chain, changes in the industry will likely be evolutionary rather than revolutionary.
Hear Airwide CEO Kevin Wood highlight 4 key factors he sees in predicting the future of mobile messaging applications and services in this interview with Telecom TV.
Watch the video
Airwide Solutions, the sponsor of this site, recently published a white paper by Vince Kadar, their CTO, on their beliefs about how mobile messaging is evolving and why this next generation of infrastructure and applications merits the "2.0" moniker. Airwide invites you to read and react to the paper - it's eager to engage with and learn from those interested in the future of mobile messaging.
Read the white paper.
It is editorially managed and produced by Corante.
Global Messaging Conference, Monaco
